Work with a client organization on the design of an advertising/promotions campaign. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. cJdk VHe0V;WVi !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. You may EMAIL the SAC. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. - Passion for marketing and desire to exceed and excel. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). pZ^IM$[I*v This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. endstream endobj 138 0 obj <>stream The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Computer Application and IT Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Issues about why new products fail and how brand images are managed in the marketplace are discussed. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Log in to web registration. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) % ) A series of Masters of Marketing Seminars are scheduled each fall. 125 0 obj <>stream $ j$@bL "$$&~D-@7dJ$201210R#@ 7 ?=~B,7~?B_ 3 0 obj Provides experience in a student managed product team. You'll use a multi-channel approach to analyse and interpret data. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> fu. bmP"]_CLL`]@Mg`x 8 USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 1 0 obj , etc. Course Description The Columbia Advantage 01 Academics %%EOF *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Review and discuss current research in Marketing. Legal aspects of brand management such as trademark protection and infringement are also addressed. stream MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 00o@,VvX`'lt043510n`fhxaL& :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. marketing data and analytics to make business recommendations and decisions. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 0 hmo8?nb% U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- . % Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units They can take an additional two full-term courses at no extra charge. Graded CR/NC. Research leading to the master's degree. endobj There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. %PDF-1.5 ** If not completed as a required course. Prerequisite: BUAD 307 or MKT 385x. 4 0 obj Examines happiness and wellbeing in consumer culture. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. learning, and the use of big data in marketing analytics. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Exposure and Mentorship From Experts in the Marketing Field. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. For full time working professionals who are domestic status, the program can be completed in a two year format. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. We will study various Complete enough units from the following list to total 30 units (required to complete the program). Graded CR/NC. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. At least two years of full-time work experience is preferred. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Open to Marshall Ph.D. students only. i"c rtwtwXpLQ_d Finance & Accounts. Prerequisite: BUAD 307 or MKT 385x. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. . For additional information, visit marshall.usc.edu/MSMkt. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) stream 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. This version: August 22, 2021. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e An introduction to the changing world of a connected consumer. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Requires market research, creative design, implementation planning, and client presentation. - Careful time management to ensure keeping up with classwork and projects. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. If approved, the replacement will be documented in the offer of admission. Fall 2022 TERM 20223. #S84u>I^j:&EnC#q!. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. 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