The penthouse was apparently valued at $20m. Simon, along with his wife and fellow co-founder Tahnee, opened their first self-funded Culture Kings store in 2008, with a small shop located on the Gold Coast. As Tyrell sped the car up the freeway, Simon had the security cameras live in front of him on his phone. Mega-rich local business identity Tah-nee Beard, 33, was revealed as the mystery buyer of the luxurious Soul penthouse in Surfers Paradise on the Gold Coast. Then, after the initial 28 days it is $28 billed approximately 4 weekly. At the time, he says, that was f--king everything I had. He called it crazy money, but in the end he paid. Brisbane, Queensland, Australia View. Curated with an extensive selection of over 100 leading brands from . But he was also investing everything he had into his own professional development. Moments earlier, Culture Kings security company had called to report that alarms had gone off at the retailers warehouse, an hour north in Acacia Ridge, a suburb of Brisbane. It also explains how you can access or seek correction of your personal information, how you can complain about a breach of the Australian Privacy Principles and how we will deal with a complaint of that nature. Prices after the first 12 months may be varied as per full Terms and Conditions. His security team cleared the place out, even asked customers in the middle of haircuts to wait outside, while the singer and his entourage shopped and posed with merchandise. British Summer Time begins in March but do you wind your watch forward Sickening CCTV footage shows the moment two trains collided and burst into flames in horror smash Greek PM MPs demands the menopause is made a 'protected characteristic' like race or religion - but Equalities Commando, 28, 'told woman he met on dating app "I love it when you keep telling me to stop" as he raped and Charles felt he had to act as king rather than as a father: REBECCA ENGLISH reveals why Charles backed moves A royal princess at Eton? Not in conjunction with any other offer. Brisbane City, QLD, AU View. The company's retail stores and online platform offer music and sports apparel, fashion garment, footwear and accessories curated with an extensive selection of leading brands from around the world, providing customers with an international shopping experience. We are no longer accepting comments on this article. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles and ages combined with an extensive and curated range from over 100 leading street, sport, and fashion brands from all around the globe. Was this really happening? It was a nightmare, says Simon. If you subscribe directly with us you will also get access to our News+ Network which is made up of some of our most popular news sites, like. Culture Kings was them, and they were Culture Kings. She wasnt sure quite what life had stored for her. To Simon, Culture Kings was unlimited. We sold 50,000 [schoolie slippers].. Simon and Tahnee had so worried about the effect of the fire on their staff, about 300 in total then across all of Australia. No cancellations during the first 12 months. [12], Co-founder, Simon Beard, began his career straight out of school selling Schoolies merchandise and clothing imported from the US, at Carrara Markets on the Gold Coast in Queensland. There was a connection there, though even Tahnee couldnt quite place what it was straight away. To build the business and self-fund it the whole wayit means the only way you do that is you go all-in every time. Each payment, once made, is non-refundable, subject to law. Culture Kings QUT (Queensland University of Technology) About Simon Beard is a successful Entrepreneur, co-Founder and CEO of international streetwear empire Culture Kings, with his wife. For full details, see our Terms and Conditions www.theaustralian.com.au/connectedterms. Renewals occur unless cancelled in accordance with the full Terms and Conditions. Each payment, once made, is non-refundable, subject to law. Within two days, they had one secured, and when the first truck arrived to unload new stock, some 70 of Culture Kings staff were on hand to help with the first steps of this new tomorrow. I was a huge tight-ass, he says. It was just, Come at me. It could take up to 5 business days before your first paper delivery arrives. I love it. It was a good hook-up for a few months, until Culture Kings itself started going under. The sprawling mansion is less than 10 minutes' drive from Surfers Paradise. Crisis is when I know I work the best, Tahnee says. Part of the Daily Mail, The Mail on Sunday & Metro Media Group. And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort - the uncertainty of what lay ahead was motivating. She squinted her eyes closer. WhatsApp acquired by Facebook). Contact Information Website www.culturekings.com.au Ownership Status Acquired/Merged [2] History [ edit] But if your subscription or membership includes home delivery, then you can request to suspend your paper delivery through My Account. The couple sold their majority stake in Culture Kings for $600m in March. Soon after the store opened on the Gold Coast, others followed in Sydney and Melbourne. The Gold Coast couple recently sold a majority stake of the company to American-based online retailer a.k.a Brands after signing a life-changing financial agreement. Where indicated, third parties have written and supplied the content and we are not responsible for it. Simon Beard got rid of a lot of law books that came with his $15m penthouse to make way for a wall of sneakers. Simon and Tahnee believed they were creating a shopping experience not seen anywhere else. Soon enough he was importing, trying his luck at the local Carrara Markets. It meant never being pigeonholed into one line of products, or one idea about what a business could be. By the middle of 2017, only months after Tahnee gave birth to their little girl, Avery, Culture Kings was fully back on its feet. How long does it take for my home delivery to start? Priding themselves on being different, in store DJs, barber shops and basketball courts became the norm for Culture Kings. He never forgot seeing 50 Cent once when he was younger, at a concert in Brisbane. Sold! And then, on January 8, 2017, Tahnee Beard dashed madly down the stairs with the news that threatened to bring it all down. Ask the parents of any teenager about Culture Kings and they can tell you how long their offspring spend at the stores. For years, Simon had been doing business with a boutique in Miami called Culture Kings. Help using this website - Accessibility statement, he debuted on the Rich List with an estimated $626 million fortune. He began an entrepreneurs path before he was out of a school uniform. Subscription automatically renews at least 24 hours before the end of the current billing period. Monday to Friday 7:30am 6:00pm, Saturday & Sunday 7:00am 11:30am (AEST), App or digital edition only customer? On this Wikipedia the language links are at the top of the page across from the article title. The fire was in the rearview, but in some ways it never left them. Im like, What does this guy know about marketing? Simon wondered. Inside the house, Tahnee puttered around upstairs, while Simon, with the help of his warehouse manager Tyrell Joyner, moved furniture into the new nursery. We've always believed retail had such a broken model. In 2015, Ethan was born. See www.goldcoastbulletin.com.au/subscriptionterms for full details. "It has always been a goal for us to open our first store in the U.S. with a bang and create a theater," said Simon Beard, CEO and founder of Culture Kings."We really want to set the new standard for retail with this store. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. Select the subscription offer youd like to buy, click Subscribe with Google, and you will be directed to complete your purchase using your Google account. You are only entitled to this subscription if and for as long as you hold a valid and active subscription with your Google Account. Tahnee Beard, who co-founded the Culture Kings streetwear brand, has just made real estate history. Believed to have started outside in the loading dock area, the fire tore through the 4,000 square meter warehouse, reducing it to rubble. Prices after the first 12 months may be varied as per full Terms and Conditions. A self professed "hustler kid", Beard set his password to "10millionby30" his 10-year goal strengthening his focus. Things werent looking good. Operator of premium streetwear retail outlets based in Brisbane, Australia. 2023 PitchBook. [citation needed], On 8 January 2017, Culture Kings Acacia Ridge warehouse was destroyed in a fire, resulting in the loss of $500,000 worth of products. There was a heap of uncertainty in front of them, though Simon and Tahnee had in themselves a reservoir of grit, of resolve, that had readied them for moments just like this one. ft. warehouse gutted almost to its steel frame. The Queensland founders of streetwear brand Culture Kings have levelled-up bidding $15.25m for an epic penthouse in store, thats about 389,000 basic haircuts or 47,600 Timberland Xs. cost) for the first 12 months, charged as $32 every 4 weeks. Beard credits Tah-nee for turning his fledging operation into a proper business. The co-founders of Culture Kings were expecting, a second child on the way. Simons father worked in the Beards long-running department store before the family moved to the Gold Coast, nearly 1,200 miles toward Australias eastern shore. Choose Your Product Preferences: Men Women Kids Personalised advertising: We show you more relevant advertising based on your activity. The couple already have a three-level Surfers Paradise mansion, which they paid $11.75m for a year ago. Whatever. The purchase comes less than four months after the Beards sold their majority stake in Culture Kings for a cool $600m, putting them instantly on the Australian rich list. The company stock apparel from brands including Nike, Adidas, Stussy, Tommy Hilfiger, Champion and Calvin Klein, in addition to many of their own in-house designed and developed labels including Saint Morta, The Anti Order and Carre. It was, she says, definitely the best decision that I made.. He saved everything he earned, even the cash given to him for his birthday. It was like a volcano, Tahnee says. Producer: Bianca Farmakis. Culture Kings quickly carved out a global reputation for its streetwear, attracting famous. In 2013, long before he believed stars of this magnitude would know the brand, Bieber visited the Culture Kings store in Sydney. The luxurious penthouse has five bedrooms, including a master suite with his and hers walk-in wardrobes and powder rooms, dining and sitting rooms, two lounges, a study, a kitchen, a butlers pantry, a cigar lounge and a bar. When he was out of a school uniform financial agreement which they paid $ 11.75m for a months. Quite what life had stored for her had stored for her was, she says, that was f king. Kids Personalised advertising: we show you more relevant advertising based on your activity, a second child on Rich. Fledging operation into a proper business Kings store in Sydney life-changing financial agreement drive Surfers! 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